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International E-Commerce in Africa: The Way Forward

Trade Impact for Good

African enterprises can be successful in international e-commerce, provided they are supported to address financial, infrastructure and socio-political barriers.

The paper discussing the barriers hampering development of e-commerce in Africa - gives an overview of the e-commerce potential throughout Africa; explores common barriers grouped into four broad areas - financial, infrastructure, socio-political and digital divide, each of which is discussed in a separate chapter; seeks to identify the reasons for these barriers, using insights provided by e-commerce entrepreneurs in several African countries; presents examples of local successes such as Nigeria, alongside examples which illustrate the challenges to replicating such successes elsewhere on the continent; suggests avenues for reducing the obstacles and facilitating international e-commerce on the continent; includes endnotes and sources (pp. 45-47).


Mr. James
Senior Adviser, International Marketing and Branding
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01. no poverty

End poverty in all its forms everywhere

08. decent work and economic growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

09. industry, innovation and infrastructure

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

17. partnerships for the goals

Strengthen the means of implementation and revitalize the global partnership for sustainable development