The Blue-print for media literacy
This is a call to action for public media to focus on digital media literacy (DML) in practical use. If they want their audiences to recognize, value and engage with their content in a fast-changing and challenging world, then public media must be on the front-line to deliver digital media literacy to audiences.
Participants will learn how to use the EBU DML framework and action points to create relevant and creative content and to build successful cross-sector partnerships.
This Master Class combines expert knowledge with relevant real-life case studies and current best practices. Participants will have the opportunity to put questions to guest speakers who have risen to the challenge of helping audiences develop digital skills. Participants will work in groups to find a practical outcome for each participant.