You are here

Investing in Trade Promotion Generates Revenue

Trade Impact for Good

Trade promotion pays - both in export and GDP growth, according to this ITC report. The way trade promotion agencies are managed also changes their impact on a country’s prosperity.For every dollar of export promotion invested in a national trade promotion organization (TPO), there are $87 of exports and $384 of additional GDP per capita, on average. TPO choices on goals, clients, sectors and activities affect their impact. The research, carried out by the University of Geneva with ITC, draws upon a range of surveys and studies.


International Trade Centre (ITC) in collaboration with The Centre for the Promotion of Imports from developing countries (CBI), the agency of the Ministry of Foreign Affairs of the Netherlands.


01. no poverty

End poverty in all its forms everywhere

08. decent work and economic growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all