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EBU URGES EU POLICY MAKERS TO SET OUT CLEAR PRIVACY RULES FOR AUDIENCE MEASUREMENT

As the European Parliament examines the future ePrivacy Regulation, the EBU has expressed its concern at draft provisions that would hamper European media organizations’ capacity to innovate and improve their digital services.

While the EBU welcomes the overall aims of the proposal, concerns are raised by potential restrictions on the role of third parties which gather audience measurement data on behalf of broadcasters.

Media organizations often rely on contractual agreements with research companies to measure audiences in order to better understand their expectations and needs. This contributes towards improving the overall quality and diversity of media offerings and providing users with a unique experience in the online world.

Contact: 
Jacques
Lovell
European Advocacy Adviser
Phone: 
+32 2 286 91 43
Anne-Catherine
Berg
Senior Legal Counsel
Email: 
Phone: 
+41 22 717 25 16
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